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Digital Marketing 101 (A Beginner’s Guide to Marketing)

computer monitor, tablet and smartphone showing a digital marketing background.
computer monitor, tablet and smartphone showing a digital marketing background.

Are you running a business and want to stay a step ahead of your competition? Do you want your business to reach as many people as possible?

These goals are significantly easier to achieve on the web than in person. Moreover, it is less expensive than traditional offline advertising. You can use this post as your detailed Digital marketing guide to help you scale up your online business. 

Table of Contents

What is Digital Marketing?

Digital marketing uses the internet or an electronic device to reach customers. It is a broad field, including attracting consumers via search engines, email, social media, content marketing, and more.

We’ve created this guide to introduce you to digital marketing and how digital marketing can help you meet your business marketing goals.

Why do businesses need digital marketing?

Digital marketing helps you reach more people than you could through traditional methods of attracting buyers. This most likely targets the prospects to buy your service or product. Compared to traditional advertising, It is cost-effective and enables you to measure your success daily.

Why more businesses are adopting this quickly?

Nearly 75% of Americans own a smartphone. In addition, according to 2014 statistics, more people are accessing the Internet from their smartphone than a PC, desktop, or laptop.

These days, screen time is at its highest for many people. So, digital marketing takes advantage of this reality, promoting business services and products across the Internet. In this way, businesses ensure that they put their marketing efforts to reach buyers by targeting them where they spend most of their focus and time. 

From enterprise businesses to startups, a multifaceted digital marketing strategy can lead to significant commercial benefits. When we talk about a successful digital marketing approach, it generally involves a combination of various methods. For example,  online advertising, search engine optimization, social media marketing & management, and content creation.

What are the Digital marketing channels?

There are 2 major digital marketing categories.

·       Online marketing
·       Offline marketing

The main difference is that online marketing is based solely on the Internet. In contrast, offline marketing has to do with digital devices not necessarily connected to the Internet.

Online Marketing Channels

Here are some online marketing channels.

  • Website Marketing
  • Search Engine Optimization(SEO)
  • Pay-Per-Click(PPC) Advertising
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Inbound Marketing
  • Affiliate Marketing
  • Video Marketing
  • Mobile Marketing

How do I Get Started with a Digital Marketing Campaign?

Getting started with digital media marketing is not daunting. Most digital advertising platforms make it simple to sign up and create your first strategy, complete with analytics and data resources for successful management. However, the core of every successful digital marketing campaign isn’t a guide. So, regardless of which strategies you choose to use, let me share our goal before getting started with digital marketing.

This is the perfect marketing guide if you want to learn the basics of digital marketing. Learn everything you need to know to boost your business digitally.

Our information will give you a ton of insight into your sales and marketing process. 

What are the leading players in Digital Marketing?

A digital marketing strategy requires a strong team of main players to keep your business visible. But the problem is that many startups think they can do this independently, without understanding, training, or with no future plans. We would recommend establishing the right team if you’re hoping to scale up your digital marketing game. 

1. Content Marketer

You might have heard it over and over again: “Content is King.” But, unfortunately, even if you are equipped with the most advanced digital marketing technologies and tools, you cannot run an effective digital marketing campaign without having a good content strategist in your team.

2. PPC/SEO Specialist

Search engine ranking is the name of the game in digital marketing. A proper Pay-Per-Click (PPC) and Search Engine Optimization (SEO) strategy will ensure your website is being indexed and ranked by search engines, boosting your chances of being found when a buyer enters a search query related to your service or business.

3. UX Specialist

Only with a UX specialist, you would be able to put yourself in the shoes of your target customer. This allows you to check how people interact with your website.

4. Website Designer

Creativity is another stepping stone when it comes to digital marketing. More customers are attracted to visuals, so a skilled and talented website designer is an essential player of your digital marketing team. A good website designer takes your business website to the next level and makes it stand out from your competitors.

5. Web Developer

Along with all these marketing initiatives, you’ll also need a web developer to help you create the powerful lead-generating blog, landing pages, and other website updates required to stay top of the town.

6. Account Manager

These pillars hold the whole pie together. A dedicated Account Manager will keep your project on the right track even after the duration. When making a digital strategy, it is important to have someone who can keep communication, deadlines, timelines, and deliverables up-to-date and organized.

These are the most important key players in digital marketing, as you cannot have one without the other.

5 Biggest Online Marketing Challenges

  1. How to produce remarkable content?
  2. What kind of content should we produce?
  3. How often should we sell on social media?
  4. Who will take responsibility for work?
  5. Who will be accountable? 
  6. Do I have the right team to lead and execute our social strategy?

While running a successful social media campaign, figure out your process, then make a strategy to overcome these challenges.

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